Bikers’ views to be sought as part of research into impact and effectiveness of road safety initiatives

Louise Calder 2019, News

As one of the most vulnerable groups of road users, safety campaigns often target motorcyclists, hoping to reduce death and serious injury levels. Now Robert Gordon University (RGU) is working with Road Safety North East Scotland (RSNES) to look at the impact they have actually had on bikers’ attitude and behaviour. As a group of road users, motorcyclists are over-represented in accident and fatality statistics in Scotland. Classed as vulnerable road users by the Scottish Government, Police Scotland and road safety partners, they are key targets in safety campaigns. Initiatives …