North East road safety partners launch ‘Be Bright at Night’ campaign

Lucy Johnston 2021, News

Partners from Road Safety North East Scotland (RSNES) and Getabout have launched a new campaign to encourage people to dress brightly when travelling in reduced daylight over the darker months. The ‘Be Bright at Night’ campaign encourages those out walking, cycling, or exercising to wear something light-coloured, bright, fluorescent, or reflective. The reduced visibility, coupled with more pedestrians visiting the city centre for festive activities, means that the number of pedestrian road safety collisions are at their highest during this period, increasing in November and staying heightened over December and January. Chair of Nestrans, Councillor Sandra Macdonald said, “A lot of sportswear and children’s school bags come with reflective strips these days but in winter it can …